Your organisation has extensive and varied business relationships. Understanding the relationship dynamics allows you to identify risk and prioritise the attention you give to key stakeholders. Measuring them allows you to demonstrate and track your overall relational performance.
A Relational Scan is an approach to stakeholder analysis and relationship mapping that rapidly pinpoints strengths and weaknesses across a relational network or within an organisation - applying a relational lens, if you like. It is a concise and <IR> compatible report of your relational capital. The detail revealed directly enables change and allows you to develop a more effective stakeholder strategy and improve your stakeholder relationship management. Choose one of three operational environments to scan:
Scan relational capital across different types of stakeholder (e.g. customers, regulators, shareholders). The bi-lateral approach to measurement allows auditable reports that can be reliably published and are <IR> compatible.
Identify relationship dynamics with specific stakeholders of a single type (e.g. major clients, finance providers). A sector-specific map gives valuable insight for strategic development of that part of your network.
Analyse potential areas of business relationship weakness up or down a chain. Efficiently pinpoint where poor relationship in the chain may be limiting information transfer or performance. Focussed stakeholder analysis for targeted action.