Your organisation has extensive and varied business relationships. Understanding the relationship dynamics allows you to identify risk and prioritise the attention you give to key stakeholders.  Measuring them allows you to demonstrate and track your overall relational performance.

A Relational Scan is an approach to stakeholder analysis and relationship mapping that rapidly pinpoints strengths and weaknesses across a relational network or within an organisation - applying a relational lens, if you like.  It is a concise and <IR> compatible report of your relational capital.  The detail revealed directly enables change and allows you to develop a more effective stakeholder strategy and improve your stakeholder relationship management.  Choose one of three operational environments to scan:

 

Stakeholder analysis of business relationships

corporate 360

Scan relational capital across different types of stakeholder (e.g. customers, regulators, shareholders). The bi-lateral approach to measurement allows auditable reports that can be reliably published and are <IR> compatible.

Understand your business relationships with one stakeholder type

sectoral

Identify relationship dynamics with specific stakeholders of a single type  (e.g. major clients, finance providers).  A sector-specific map gives valuable insight for strategic development of that part of your network.

Relationship dynamics revealing poor relationship in supply chains

supply chain

Analyse potential areas of business relationship weakness up or down a chain. Efficiently pinpoint where poor relationship in the chain may be limiting information transfer or performance. Focussed stakeholder analysis for targeted action.

Reports that snap the situation into focus

   Sample Relational Scan output

Fully customisable heat maps rapidly reveal the dynamics of each of the business relationships most important to you. Using this relational lens allows you to engage the right stakeholders first time in your conversations on strategic development.

Demonstrate your relational capital to regulators, shareholders and other parties. Develop clear stakeholder engagement plans using the bilateral measurements as a basis for exploration.